Smashbox is a brand that was introduced to
me by my mother a few years ago, when she brought me an eyebrow/eyeliner
palette kit. Ever since I’ve
adored all the products, including the hero product Photo Finish. Until
recently QVC was the only retailer but since 2011 Debenhams have been selling
the range also. So why isn’t the brand readily available here in the UK and who
is behind these fantastic products?
Smashbox was launched in 1996 by two LA
brothers Dean and Davis Factor, the grandsons of make-up legend Max Factor,
Smashbox cosmetics focuses on long-lasting products that are designed to give a
flawless look, worthy of Hollywood stars such as Drew Barrymore and Charlize
Theron, who are known to be fans.
Smashbox Cosmetics are part of a larger
empire of the Factor brothers; Smashbox Studios is where the inspiration for
the cosmetic line began. Smashbox Studios includes a modeling agency, a photo
studio and a clothing line. The cosmetics arm of the business was sold to Estee
Lauder in the summer of 2010, yet the brothers still remain at the helm.
Smashbox were the first brand to create HD
make-up, their products are not only created for models on set or celebrities,
but also for the woman in the street. Offering the same hardwearing durability,
coverage and steadfastness in everything they have produced. Smashbox has
successfully brought several niche products out of the professional sphere and
into the make-up bags of the masses. The Photo-Finish Primer, for example,
which goes on before foundation so that it will ‘cling’ to your skin and
eliminate shine; of the Eye-Beam Liner, a double-ended pencil that lightens the
corner of the eye, as well and the lower rim. These may sound like products for
obsessive compulsives, but it’s surprising what a difference they make. In fact
they are extremely practical, easy to use, quick and versatile.
Smashbox was really ahead of its time back
in the late 90’s an with today’s demand for a more professional feel to make-up
and customers wanting well-considered products that will enhance what they have
rather than redrawing their looks. Smashbox is for everyday not just those
special occasions, it has done all the fiddly bits, and created solutions to
your beauty problems so you get the easy task of playing with it all!
So why isn’t the brand so big here?
Smashbox had something of a trouble start
to its UK breakthrough. On the night of their launch in 1998, a Smashbox PR was
allegedly drugged and raped by someone thought to be a friend of the Factors.
No one was charged, however, in the ensuing furore, many beauty press
sidestepped Smashbox giving it little coverage. With the beauty industry
turning its back on the brand, it struggled to make its mark.
Perhaps with Lauder acquiring Smashbox and
its distribution in Debenhams, the brand will be able to be recognized for the
quality of the products rather than past events.
Ax