House Of Holland Spring / Summer 2012

House Of Holland has always been a forerunner when it comes to fashion and the same goes in terms of beauty.

This year the creative team chose opted for effortless chic. Damien Carney discusses how to get the look at home.

JOICO International Creative Director, Damien Carney

“Layback, effortless and chic; this season hair from the House of Holland show is easy to wear and simple to replicate at home. The key is to create a fuss free look which focuses on shine and health, rather than looking technically difficult."

House Of Holland Spring / Summer 2012

"To create this look at home, start by washing your hair with a high gloss and sleekening shampoo and conditioner duo like JOICO® Silk Results Shampoo (£11.95) and Conditioner (£12.95.) Next, spritz Silk Results Thermal Smoother (£12.95) through the mid length of hair and blow-dry using a radial bristle brush to create a silky smooth finish. Once dry, apply a little serum through the ends, and roughly tie back into a lose pony tail using a paddle brush. Don’t worry about flyaway hairs or if the pony isn’t smooth, this look is all about creating something that is relaxed and unstructured. Finish with a spritz of Brilliantine Spray Glaze (£10.95) and you’re good to go!”

JOICO Silk Results Thermal Smoother 

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