St. Tropez: The evolution of the tan – Part 1

Tanning has come a long way since it began as a messy way of creating a flat and orange look.   The popularity of sunless tanning rose during the 1960s after links were made by health authorities between exposure to the sun, and other sun tanning methods, such as sunbeds or tanning beds, and the incidence of skin cancer.

St. Tropez is one of the best tanning brands on the market; a self-tan brand, specialising in self-tan, skin finishing treatments and bronzing cosmetics which was estabslihed in 1996.  St Tropez has a range of 30 products which include cosmetics, self-tanning products, skin perfecting & finishing products.

Over a mini series of posts this week, find out what St. Tropez’s Head Tanner Nichola Joss has to say about how times have changed when it comes to fake tan.

Nichola Joss actually started out as a nail technician and has worked at London Fashion Week for 12 years. She started working with St. Tropez six seasons ago and admits that at first people sceptical at having a tanning brand in elite world of beauty backstage, “The first time I did tanning backstage was for Julien Macdonald about six years ago. We had to use theatre make-up and everyone was like ‘get that tanning girl out of here!’”.

In part 2 tomorrow: the fashion industry’s change of heart to fake tan.

K x