The tanning industry has gone from strength to strength in the past few years. People are talking about it, unashamed to admit they are using the products, especially since the dangers of the sun and sun beds have become more widely know, “Everyone understands it now” St. Tropez’s Head Tanner Nichola Joss says, “and St. Tropez has developed such great wash-off products that it doesn’t transfer onto the clothes and won’t affect any of the designers’ pieces if they use the models later in the day. It’s nice to have a presence backstage alongside hair and make-up. Models now understand that it’s not just about what’s on the face, it’s about the whole package. The products make everything look finished and give that polished look”.
Perhaps the reason for the industry’s change of heart is down to the evolution of the products created by St. Tropez, “They’ve really come on in leaps and bounds and are now so sheer and beautiful. The wash-off mousse is my favourite tanning product to use without a doubt. It absorbs the quickest, it dries the quickest and gives a great finish to the skin whilst allowing for an illuminator to be applied on top”.
In part 3 tomorrow: innovative products makes St. Tropez a trend setter!